The Hikerdelic Journal

Inner Circle - Gareth Butterworth

Inner Circle - Gareth Butterworth

Our recurring series of chats with pals of the brand is back, albeit in a slightly different guise this time. Inner Circle is what we call this feature and Gareth Butterworth is now in ours, we reckon. Gareth is the main head behind Psych Fest, subject of our latest collaborative tee. We thought now was a good time to get under his skin a bit and find out more about Psych Fest and the man himself. Here's what he had to say. When you're done with this, head here to see the range.  What is Manchester Psych Fest then?Manchester Psych Fest is a one of the UK’s leading city centre music & arts festivals. It hosts 12 stages plus multiple pop-up activities. Over 80 live music acts + DJs, Art, Food, Talks, Film, stalls & workshops. You're the man behind it, how did it start? It started off as an all-dayer at the Night & Day Cafe on Oldham Street in Manchester, with 8 acts playing. Each year I grew it by adding venues around the Northern Quarter. In 2019 we shifted the festival over to Oxford Road to have access to bigger venues so we could attract bigger, more established acts to play the festival. It has kept growing each year with our main stage now being Manchester Academy 1 this year. Psychedelic music is a pretty broad church. Can you define what makes a Psych Fest band relevant? It totally depends on how people perceive what psych music is to them. It’s more of a social movement than a genre of music. I don’t think most bands start out and think ‘I want to be a psych band.’ Stereotypically it stems from 60s/70s 'far out' music. Lots of reverb. 8 minute songs,  crazy visuals. Whilst some of that is relevant to us, we feel like we want our idea of psych to expand beyond that, very much like what the whole psych experience is supposed to do the mind. There’s certainly a world which a lot of artists don’t fit but its not as narrow as some people might think. Not to us anyway.  We love the logo and imagery you do. Who deserves the credit for that? There’s a bunch of designers. My brother Mark who is a creative director at The Hut Group, Louise Rivett who runs Naftys and a designer at Cooneen and They Bryant who’s a freelance designer in Scotland combine to create all our assets. Louise is the designer who has worked exclusively on the Hikerdelic range. Her creative mind goes to places that I can’t imagine. She’s responsible for most the illustrations and assets.Which bands or artists are you most looking forward to seeing this year? Excited to see GOAT headline. We’ve wanted to book them for years and its finally happened. I love Jadu Heart and I’m buzzing for Sex Week :) It's been going more than 10 years now, who have been the highlights in that time? Courtney Barnett headlining in 2019 felt like a moment. It was when we shifted over to Oxford Road and felt the festival was moving in the right direction. The Horrors are one of my all time favourite bands and they played at midnight at Ritz in 2024. I was buzzing.  The very first Psych Fest at Night & Day - I was on the back door helping bands load in, TOY who were headlining pulled down the road in their van, bottles of wine in hand with All You Need is Love blasting out their van. It was quite amusing. It was only about 2pm. Tell us more about yourself? For a start you're an increasingly rare breed. A football fan who actually regularly goes home and away.  Ha, yes I suppose. If I’m passionate about something then I get really into it. Maybe a bit obsessive. I go United home and away and apart from this season, in Europe too! I went my first game in 94 and never really looked back.  I live in Stretford with my partner and 2 year old daughter Rene. So a lot of time and energy goes into the fam now. I like travelling to different places and doing intense mad research on them. Then I end up going the same 3 places I like. Sorry, sounds a bit like a dating profile now. I also DJ now and again.  I also love clothes. I own a lot of Japanese brands. Pick store is good for that. Plus a mass variety of Hikerdelic socks.  I always make sure to go to the best menswear store when I ever I go a new city. Manchester needs more. Although I get the difficulty of making a shop stack up in this day and age. I was in Toronto recently which was ace for clothes shopping.    Along with Manchester, Edinburgh and Brighton are part of the programme. Would you like to grow it beyond that?  There’s talk of other cities or collaborating in Europe but we’re just so busy right now. It would need to be strong collaborations with extra team members. As a follow up to that, where would be your dream city to take Psych Fest? Paris. Logically it makes sense. The crowd is there for it too. But there’s been absolutely no talks of it thus far. What's the future for Psych Fest? We’re always looking to expand in the city. New bits of the festival here and there. Keep it fresh. This year we have grassroots music panels and a masterclass performance from YIN YIN. Plus some poetry.  We don’t like to rely on the same ideas. We have a stage at Projekts skate park which debuted in 2024. That’s been a huge success. So more of that kind of creativity.  

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A Love Letter to Small Shorts

A Love Letter to Small Shorts

Wearing a pair of shorts that look three sizes too small for you might just be one of the strongest looks of all time. Even more so if they’re khaki and appear to have survived an encounter with a grizzly bear. Sadly, in recent decades, we’ve slowly drifted away from small shorts - but we, for one, would like to pledge our allegiance to the length that ruled supreme in the 1970s. If you took part in any outdoor activity in the ’70s and weren’t wearing a small pair of shorts, were you even really doing it? Back then, small shorts were the staple uniform of climbers, hikers, and mountain bikers - maybe for the easy mobility, or maybe because duck canvas was expensive, but one thing's certain, they were cool back then, and they're cool now. This sentiment is why we’ve introduced our new Strolling Shorts, taking direct inspiration from 1970s outdoor legwear. They’re not very short, but they’re definitely not long either. We see them as the perfect introduction to the world of small shorts - a realm that, in some cases, can get pretty extreme. Start short, then go shorter.  To fully express our love for small shorts, we’ve gathered a few images of backpackers wearing them during the golden era. Enjoy.    

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The gritty grafters who rewrote the story of UK climbing
whillans and brown

The gritty grafters who rewrote the story of UK climbing

Before performance fabrics and curated Instagram feeds, there were adventurous young lads from backstreets and redbrick terraces who found their adventure not on the cover of a brochure, or even in the ruins of post-war urban decay, but in the shadowed cracks of northern crags. When you try to locate the roots of UK climbing, two names loom large: Don Whillans and Joe Brown.Their story is as much about class, character and culture as it is about carabiners and climbs. Though we never really used them as a muse, their relevance to what we try to do with Hikerdelic is staring us in the face. They started out as ordinary people doing extraordinary things with humour, heart and a little bit of attitude. These weren't privileged explorers, the type of which seemed to prevail back then and indeed now. They were from humble beginnings in the industrial conurbation around Manchester. They didn't see barriers to entry, they saw opportunity. Joe Brown was born in 1930 in Ardwick, just to the south of Manchester city centre. His dad died when he was still in short trousers which meant his mother raised seven kids on next to nothing. It's a story common of the era and the area.  Joe left school early and started working as an apprentice plumber, slipping between jobs and climbing scenes with the resourcefulness that was inherent in inner city kids back then. Opportunity didn't always present itself to those in the less wealthy areas of the city, which meant those who wanted to achieve something different with their life were forced to look harder for their chance. Like former Coronation Street stalwart Billy Tarmey and guitar genius Johnny Marr, Joe refused to allow his Ardwick roots hold him back from becoming known and respected at the thing he had natural aptitude for. Don Whillans came from Salford, the city that shares a close border and core characteristics with Manchester yet has a proud history of its own. Born in 1933, Don was apprenticed as a plumber too. The parallels between the two men are uncanny: born a few miles apart, same trade, same fire in the belly. Don was said to carried more of a hard edge, however. At times abrasive, Whillans was uncompromising to a fault, and while physically and mentally strong, he was known to like a drink and smoke, which is probably what led to his demise from a heart attack aged just 52. Until Brown and Whillans came along, climbing in Britain was dominated by a particular crowd. It was all gentleman’s clubs and home counties vowels, Cambridge graduates with waxed moustaches and maps of the Alps. But in the 1950s, something shifted. Brown and Whillans emerged onto the scene with cheap bikes, rolled-up sleeves and an attitude more at one with Manchester than the mountains. Their reputation as outliers helped them stand out in the climbing scene as characters. Above all else though, they were excellent, and adventurous climbers. Joe Brown earned the nickname "The Human Fly." His ascents of climbs like Cenotaph Corner in North Wales and The Skull were done in battered boots with little more than instinct and a sense of balance that bordered on the supernatural. He climbed in his own style, fluid and flexible.Whillans, meanwhile, carried a more imposing frame. Stocky and strong, he took on savage routes with a mixture of brute force and tactical cunning. He co-developed gear (like the famous Whillans harness) and tackled climbs others simply didn’t dare to try, and not just in locations in the UK. Most famously on Annapurna’s South Face in 1970, he and Dougal Haston made the first successful summit via that route. Both Brown and Whillans regularly climbed with the renowned Chris Bonington.What made Brown and Whillans legends wasn’t just their climbing, though that was impressive. It was their attitude. These weren’t men chasing medals. They weren’t fussed about records. They just wanted to climb, and live life large while doing it. Their stories are steeped in pub lore and dry humour. Whillans was famously asked by a journalist how he justified the risk of high-altitude expeditions. “Well,” he said, “you’re never more than a day away from a pint.” It’s easy to romanticise the past, but Brown and Whillans weren’t saints. They could be spiky and in doing so they undoubtedly smashed a hole in the class ceiling of British climbing. They proved you didn’t need money or connections to be at the top. They paved the way for working-class climbers, hikers, and adventurers who didn’t see a route up the mountain for themselves. They showed that if you had a bus fare, a pair of boots, and a bit of attitude, you could take on the rocks too.They were of the city and of the hills, showing a duality that wasn't previously there. It's this mentality that makes them so interesting to us here at Hikerdelic. Their stories show the most meaningful outdoor experiences don’t need ultra-tech gear. You just need to turn up and have the right attitude towards altitude.Joe Brown passed away in 2020, aged 89, after a life packed with climbing, invention and understated brilliance. Don Whillans died in 1985, but together with Brown left behind a legacy that seems to grow every time their tales are retold. Sign up to the Hikerdelic Newsletter for some pretty smart offers, plus more stuff like this, featuring outdoors legends, culture crossovers and deep dives into rambling folklore.

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